Brindle Media

Archive for the ‘Social media’ Category

Best wishes to all my friends who are celebrating the Festival of Lights on this Winter Soltice!

It’s Cyber Monday Week !

Ten Tips To Avoid Cyber Monday Scams (courtesy of Bari Abdul, VP at Check Point’s Zone Alarm):

1. Install, update & activate your security software
2. Use strong, unique passwords
3. Only connect to legitimate Wi-Fi networks
4. Make sure it’s the real site. (My affiliate link is legit)
5. Only shop on secure sites
6. Look for third party seals of approval like BBB or TRUSTe
7. Beware of deals that are too good to be true
8. Use a dummy email account
9. Use a credit card
10. Read privacy agreements

Enjoy a happy & safe online shopping experience !

It’s that time of year when we pause to reflect and take stock of our choices. May your blessings outnumber your regrets.
Happy Thanksgiving!

Pictured above: “Freedom From Want” by Norman Rockwell.
See more at www.nrm.org

In the spirit of transparency, let me tell you that I believe that capitalism’s impact on America has been mostly positive however I’m not a proponent of the selfish capitalism endorsed by Ayn Rand and her acolytes. It seems to me that we need to grow into an era of “Conscientious Capitalism” which encourages and rewards individual achievement, risk-taking, and entrepreneurial spirit and also embraces the “noblese-oblige” spirit of FDR and Nelson Rockefeller.

Personally, I endorse raising the age for Social Security eligibility to 75 (which would negatively effect me), increasing taxes, re-evaluating bureaucracies to eliminate waste, zero-based budgeting to reduce spending, and programs which encourage Baby Boomers to remain economically productive and contributing to the country’s tax coffers rather than retiring and taking Social Security. We’ve got to face the music sometime and there’s no sense in procrastinating.

In his Bloomberg BusinessWeek review of Tom Friedman’s latest book, David Camp takes Friedman and his co-author, Michael Mandelbaum to task for not recommending big, bold solutions to the problems and issues they discuss in the book but I’m not sure that that’s the authors’ job. However, Camp does commend them for doing a solid job of evaluating America’s current situation in the 2nd decade of the 21st century and bringing our challenges to light.

My daughter is a high school senior so we’ve been in college tour mode since July. Something I’ve noticed that’s emphasized at all the colleges we’ve visited is their focus on attracting students from outside of the US. Of course, each college’s freshman class has a finite number of openings and if a higher percentage of those positions are filled by international students the fewer that will be available to American kids. On the one hand, I don’t doubt that part of the schools’ strategies is to address globalization and broaden the scope of their institutions. But I also don’t doubt that part of the plan is to attract international students from wealthy families to make up for American students whose families may no longer to be able to foot the annual bill for these institutions.

Friedman and Mandelbaum make some disturbing points in comparing American students with their Chinese counterparts. They talk about how we in America tend to reward our kids’ efforts whereas in China a student is rewarded only for accomplishment. Chinese students are expected to acquire strong math and science skills. In America, our education system is designed more to push the students through the pipeline than to encourage/demand excellence in specific skill sets when they reach high school graduation time. The Chinese see education as an economic issue. In America, we see it as a social issue. Friedman & Mandelbaum tell a sobering story about a small, obscure liberal arts college in the Midwest whose freshman class has a few hundred openings but which received applications from 900 Chinese students all of whom had perfect SAT math and science scores. Our kids need to be able to compete with these challenges.
The book talks about the types of employees that American businesses are seeking in order to be competitive as we move forward. We need creators and we need servers who add value which is unique and irreplaceable such as abstract analysis skills. The authors note that there are four catagories of workers :
1. Creative Creators
2. Routine Creators
3. Creative (inspired) Servers
4. Routine Servers
The Routine Creators and Routine Servers will be at the most risk of having their positions eliminated.

Just to get interviewed for a job these days, a candidate will need the following abilities: critical thinking skills, the ability to accomplish non-routine tasks, and the ability to work collaboratively. To get hired, a candidate will also need the ability to enhance, refine, and invent along with a proven ability to innovate. (“What was your best innovation during the past year?”, “ What projects are on your drawing board?”). Think Google.

Our schools need to teach and encourage students to visualize, identify, decide and direct within a competitive learning environment. They need to understand how to adapt and to innovate.

The books cites Carlson’s Law: “In a world where so many people now have access to education and cheap tools of innovation, innovation that happens from the bottom up tends to be chaotic but smart. Innovation that happens from the top down tends to be orderly but dumb.” It’s all about collaboration. This sounds like the theory that Gen. David Petraeus employed in Afghanistan.

I love the observation cited in this book by former Michigan governor, Jennifer Granholm that “the electric car will be an iPad on wheels”.

Someone else makes this suggestion. Why not offer companies located anywhere else in the world five years of local, state, and federal tax relief if they open and maintain factories in the US which create jobs for that 5 year period.

It’s no surprise to anyone who reads Friedman’s columns that he’s a strong proponent for America to get past its oil fix. To Tom Friedman, “talent is the new oil”.
The 24 hour news cycle has made it even more attractive for journalists to turn national politics into theater. It’s all become a “who’s up/who’s down” game. Friedman & Mandelbaum talk about the impact of gerrymandering which is a process of dividing up political districts in order to provide political advantage to the party in control of the process. As the authors describe it, gerrymandering essentially assures the party in power that its candidate will win the primary election. Since most states allow only registered Republicans and Democrats to vote in primary elections, those of use who prefer to remain politically independent are excluded. That allows the rabid partisans to control the elections. Given the cost of multi-platform message distribution in the media these days, that leaves the winning candidate no choice but to placate the zealots. (Witness what’s been happening with President Obama and the left-wingers in the Democrats and Mitt Romney with the Republican Tea Partiers). The majority of Americans who want to see our politicians collaborate and compromise are left out of the conversation. Friedman & Mandelbaum favor a Teddy Roosevelt/Ross Perot-type third party candidate who has no hope to win but can influence the Presidential election. It wouldn’t surprise me in the 2012 Presidential election to see Barack Obama, the Republican candidate, and independent party candidates representing zealots on the left and right.

“That Used To Be Us” says that America’s fate in the 21st century depends on how we deal with the following challenges: globalization, the IT revolution, the deficit and energy consumption.

I found Tom Friedman’s last book to be somewhat tedious. This book is disturbing, enlightening, and inspiring.

With all the tributes and commentary since Steve Jobs’ death, I was wondering how NPR’s Scott Simon was going to avoid sounding trite with his inevitable commentary during Saturday’s Weekend Edition show.

I’m glad to report that Scott met the challenge. Here’s the transcript:

http://www.npr.org/2011/10/08/141177659/steve-jobs-whose-imagination-invited-us-to-play

(Memorial logo created by Jonathan Mak)

I expected this book to contain information about various sociological discoveries and David Brooks’ interpretations of what they mean. Instead, Brooks has written an allegory to create a story about his protagonists which represent coalesce and represent various research findings. We learn about factors which influence their development (and our own) from conception, through childhood, young adulthood, middle age, and old age.

For instance, regarding sexual attraction, men tend to prefer women who have a 0.7 waist-to-hip ratio. There’s also equivalent information about qualities which unconsciously attract women to men but I don’t recall off the top of my head what they are. However, I don’t believe it had anything to do with hand and foot size.

Brooks tells us that research shows infants at a very early stage of development can “taste” sweetness in the foods that their pregnant mothers are ingesting which can influence the child’s appetites after birth. There also appears to be some credence that an infant in the womb responds to music which its mother is listening to.

The research does appear to show that we are responding emotionally even when we believe that our responses are based on rational thought.
For instance, the qualities which appear to be most important in predicting our ability to achieve and succeed have to do with our ability to detect patterns, to be attuned to others so that we can learn from them, the ability to be taught, our ability to be open-minded, and our ability to objectively weigh the strengths of our beliefs against the strengths of the actual evidence for or against those beliefs.

During an episode described in The Social Animal, one of the characters experiences a sense of personal fulfillment. Brooks explains that research has discovered that when our personal vision of the world is fulfilled, we experience a surge of pleasure from the release of chemicals in our brains.
He told a story to Charlie Rose during an interview about how Mark Zuckerberg’s biggest complaint about, “The Social Network” was that the movie didn’t do a good job of conveying the sheer passion and joy experienced by a programmer who gets the code right. That observation seemed to reinfornce Joseph Campbell’s advice to “Follow your bliss”.

If you’re interested in how evolution has affected our reactions to our physical environment, how our emotions are created, how ethnic cultures impact our responses to stimuli, and how the aging process affects our physical and emotional development, you should find a lot of food for thought in this book.

I listened to the 16 hour audio book with my teenaged daughter as we drove around the Northeast visiting various schools on her pre-senior year summer college tour. She found it interesting, as well. I would have preferred that the audio version was read by David Brooks but Arthur Morey does a good job and I think you’ll enjoy it.

Here’s David Brooks’ TED Talk about The Social Animal
http://youtu.be/rGfhahVBIQw

If you like Michael Crichton’s novels, you’ll like Daniel H. Wilson’s sci-fi story about artificial intelligence gone wild. As I was listening to the audiobook, I thought “I can see the movie already”. Turns out that Steven Spielberg is producing an adaptation for release in summer 2013. The CG guys will have a blast making this film and it will be interesting (and ironic) to see how advanced the computer graphics technology will be by the time of the movie’s release.

http://www.imdb.com/title/tt1541155/

The plot is pretty simple. We humans are depending a lot more on computer driven robots and machines in our daily lives. A scientist creates a device, Archos whose artificial intelligence is so great that it creates self-determination, goes rogue, takes control of all the world’s computer-driven machines, and starts annihilating the human population. A definite page-turner.

Since reading this book, I’ve seen the documentary “Transcendental Man” about Ray Kurzweil. Kurzweil is a fascinating scientist/academic/futurist who talks about how the information we have & our technological capacities double every couple of years. He believes that during the lifetimes of many people who are now alive humans and robots will become merged with the release of nanorobots into our bloodstreams. This nanotechnology will enhance our mental and physical capacities to the point where we will evolve into a new species. Of course, hearing Kurzweil speak about this utopian vision reminded me of Robopocalypse.

In fact, Hugo de Garis appears in the documentary to dispute Kurzeil’s vision and warns of an “Artilect War” which is at the core of the story in Robopocalypse. Click between to watch a debate between de Garis and J. Storrs Hall about the two different visions:

Engineered Utopia or Artilect War? from Jeriaska on Vimeo.

Russian journalist, Vladimir Abarinov reports for Radio Liberty, aka svobodanews.ru from his base in Saratoga Springs, New York. Our daughters attended the same school this year which is how Vladimir and I became acquainted.

Apparently, communications theorist Marshall McLuhan, the man who’s most famous observation is “The medium is the message”, is quite revered in Russia. Earlier this month, to mark the centennial of McLuhan’s birth, Abarinov asked if he might interview me about broadcasting and social media in America. What follows is the Google English’s translation of a portion of that interview from the original Russian transcript. Idiomatically, it’s a bit challenging, but….

Brindle: I truly admire the social networks and new opportunities arising with the advent of Internet radio and podcasts, which are now You can listen to the car dashboard. For me it is, in essence, a continuation and extension of what I have done before, but there is also a challenge. If you do business information, you can no longer be only newspaper people. or just a radio journalist, broadcaster or just. You should work on all platforms, in all guises at once incorporated into a product of sound, video and text. In addition, the audience is now more control over the content, it has become more active and more demanding. Those who are accustomed to the traditional one-way communication with the public, it is very difficult to restructure in this regard.

Abarinov Vladimir: We met with Ron because our daughter Mary and Sarah attend the same private boarding school for girls. Once we returned from school, and Ron complained to me that Sarah has blocked his access to his Facebook page”.” I replied that I have not blocked, but sometimes I can hardly understand what is written there. Our daughter while sitting in the back, listened and laughed. Is technology taken away from us our children?

Brindle: I do not think. Kids always find a way to stand apart from their parents. It is growing, and they want better relations with peers than with mom and dad. So they put us to the barriers. When I was in the same age as I did the same thing, just different. I do not think that technology hinder our communication with children, to me they, conversely, help. I will find something of interest in the network, showing her daughter with her and we discuss this information. It is useless to resist – you need to use technology as an opportunity for contact with children. But I recognize that they must also assert their independence. And then there is the risk that the information they publish to social networks, gain access someone else, so they limit their social circle friends whom they trust. Remember Congressman Wiener, who sent a””Twitter their intimate pictures. Now to leak so easily …

You can read the a transcript of the entire article here
http://www.svobodanews.ru/content/transcript/24269535.html

When I went out on the front porch to fetch the Sunday morning paper (traditional media version), I was surprised and pleased to learn that a new family had taken up residence in our vacant birdhouse.

These guys will be driving their poor mother crazy for a few weeks with their constant begging for more food then they’ll be testing their wings and flying off on their own adventures.

“And the circle, it goes round and round…..”

Groupon is one of the hot social media tools which is changing the way businesses are connecting with consumers (aka B2C marketing). Groupon Now is about to launch with an augmented reality component which just makes sense. Watch an example by clicking here: Groupon Now

Radio sales people seem to be in denial about Groupon and are focusing on complaints from business owners who haven’t seen success using the service. Of course, for years the radio industry also has had to deal with those kinds of complaints as well from small business owners with unrealistic expectations. Meanwhile, Groupon is putting boots on the ground in local markets to compete with radio, TV and newspaper ad sales departments.

If you own a smartphone, would Groupon Now be a useful tool for you? How about your friends & family? Would be interested to learn your thoughts.