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Archive for the ‘marketing’ Category

On Elvis Presley’s birthday in 1973, the general manager of WGLD-FM in Chicago, an Elvis fan, decided to change the format of the radio station from progressive album rock to pop oldies. He made this rather rash decision without consulting with the station’s corporate headquarters at Sonderling Broadcasting. The general manager’s name was…Charles Manson. (No, not THAT Charles Manson).

Meanwhile, I was living in Washington, DC where just after Christmas I had been relieved of my duties as a DJ at Sonderling’s WMOD-FM and collecting severance pay because of a Chicken Man joke. Allow me to explain.

While introducing a recorded commercial message for a sale on chicken at the Giant Foods chain voiced by  the owner of the chain’s local advertising agency, the morning DJ had introduced the spot “And now, a word from Chicken Man”. The Chicken Man radio series which satirized the superhero genre was a favorite among young radio announcers at the time.

Unfortunately, an associate at the advertising agency who was monitoring WMOD-FM and heard the comment was unamused. She complained to the station’s local sales manager who then mentioned it to me. As it happened, I was unofficially in charge of the programming department while most of the other managers were out of town on business. I had also attended a holiday party on the previous evening at the home of the advertising exec who had voiced the spot.

Confused about why the agency would find the DJ’s comment offensive, I decided to contact the agency owner to get a better understanding of the problem so that management could address the situation upon their return. Luck wasn’t with me that day and the person who answered the phone was the young woman who’d made the original complaint. I attempted to explain that radio listeners tend to presume that the relationship between a radio station and the businesses it advertises are friendly and that the Chicken Man comment was obviously meant to be cutely humorous. Her response was that she didn’t like my attitude. She then hung up, complained about me to station management, and I was summarily fired.

That brings us to January 8^th, 1973 when the company suddenly found itself in need of my services to help get the situation in Chicago under control. So, I found myself in the odd situation of collecting severance from the Sonderling’s Washington station while simultaneously collecting a management paycheck from its Chicago station where I had been hired as program director.

As it turned out, Charles Manson resented my appointment by corporate management to the Chicago position and he ended up dismissing me 6 months after I’d taken the job.

However, my former college radio station manager at Northeastern University at just taken a job in Pittsburgh to launch a new Top 40 station and he offered me a job as one of his first two employees. The other person he hired was a young kid named Bob Pittman. And, together, the three of us launched one of America’s first FM Top 40 radio stations, WPEZ.

Pittman later hired me at WNBC, New York and at MTV: Music Television.

So, you might say that I ended up as a member of MTV’s original management team because of Elvis.

Here’s to The King!

We Baby Boomers are “digital immigrants”. We’ve had to learn to adapt to computers, email, digital downloads, smartphones, texting, tablets, etc. The Millennials are “digital natives”. To them, the constant stream of rapidly changing media tools have always been a part of their lives. Here’s an interesting infographic about “digital natives” and learning courtesy of KZO Innovations:

Presented by Kzoinnovations.com

Most of the media analysis surrounding the 50^th anniversary of JFK’s assassination has been focused on its impact on journalism and American perceptions about TV in terms of news.

However, I’ve also been struck by how TV helped Americans who were between the ages of 7 and 45 during the “Camelot” years to emotionally connect with the Kennedy family. Vaughn Meader’s comedy album, “The First Family” not only made us laugh at the Kennedy’s but also, because of JFK’s publicly good-natured reaction to it, with them.

CBS Sunday Morning ran a story about JFK’s father, Joseph Kennedy’s plan to market his son for the presidency “like soap”. That story encouraged me to consider the consequences of Joe Kennedy’s marketing campaign and I’ve concluded that its result, to those of us watching, was a message about the ideal family and its values, attitudes, and behaviors.

Jim Stengel, in his book GROW, discusses the concept of the Brand Ideal. According to Stengel , a brand’s success relies on its ability to satisfy one of the following fundamental values: elicit joy, enable connection, inspire exploration, evoke pride, or positively impact society.

The Brand Ideal of Jack and Jackie Kennedy could be described as “a youthful, healthy, intelligent, cultured, loving couple who represented the hopes and dreams for America’s future”. In other words: Camelot.  [ Feel free to quibble with this description and its basis for validity. I use it only for the purpose of example.]

The fact that Baby Boomers still revere JFK and Jackie today despite what we’ve learned about their very human flaws and short-comings seems to me to be a testament to how well Joe Kennedy’s marketing of his son worked.

Your thoughts?

There’s a scene in the HBO John Adams miniseries where the Tea Partiers tar & feather a British cargo ship agent in protest over taxes being imposed by the King. It’s a brutal and deeply disturbing scene which makes vividly clear how painful, demeaning and barbaric tar & feathering really was. As the naked, suffering man is carried away after being tied to a pole, John Adams is shown to be dismayed and concerned about the mob’s actions.

I’m reminded of that scene today as I watch the chaos in Washington as we read about the rift in the Republican party between the majority of Republicans and the Tea Partiers. Even the business leaders who originally supported the Tea Partiers are starting to realize that the group is getting out of control.

As the news media have been analyzing what’s brought us to this latest tipping point in the nation’s history, we’ve heard about how Americans have been self-selecting and are choosing to live in areas where they and their neighbors tend to agree politically. We’ve also been educated about the gerrymandering which has created partisan voting districts, both extremely liberal and extremely conservative.  And, since most Americans don’t vote in the mid-term elections or in the primaries, those hardcore ideologues that do get to control the show.

In New York State, where I live,  I’m not allowed to participate in a primary because I refuse to declare a political party affiliation. I’m an independent (not a member of the Independence Party) who prefers to vote for the person and the ideas rather than along party lines. I understand that this rule was adopted as part of some political gamesmanship in order to give one party an advantage over the other. But, it seems to me that we’d be much better off if all registered voters were allowed to participate in the primaries so that the extremists could be tempered by more moderate voices.

If I correctly recall my American history, there’s a certain similarity between our current political situation and that which existed 100 years ago back in the pre-World War I early 20^th century.  There was inequality in the distribution of wealth and the existing political parties represented ideas which were inconsistent with those of most Americans. So former president, Teddy Roosevelt ran as a third party candidate for the Bull Moose Party. His platform was geared toward diminishing the influence of the wealthy and powerful in order to provide more overall balance to the system during an era which, as the historian Doris Kearns Goodwin has pointed out, seems quite reminiscent of our own.

Perhaps, we need a 21^st century version of the Bull Moose Party to challenge the Democrats and the Republicans and to represent the majority of Americans whose values are fiscally conservative (sensible)  and  social liberal (open-minded).

We’ve had third party presidential candidates in the recent past but Ross Perot  was a libertarian who hurt the Republican candidate (George H. W. Bush) and Ralph Nader was an extremist liberal who hurt the Democrat’s candidate (Al Gore).  Instead, we would need to have a candidate with the charm, charisma, and political savvy of Bill Clinton combined with the integrity of Warren Buffett.

Prior to his most recent nanny-state rules, I would have leaned towards Michael Bloomberg. Now, I’m not sure who’d fit the bill.

Any suggestions?

Postseason=The beginning of the Major League Baseball season for me.

Don’t get me wrong. I like baseball. I just don’t care about the MLB until post-season. The same is true for the NFL.  It wasn’t always this way.

I was raised in a small New England village with a great baseball field about 100 yards downhill from our back porch.  Between the ages of 5 and 13 , during the daylight hours when I wasn’t in school, doing homework or participating in organized sports at another venue, that’s where you’d probably find me with the other guys from our neighborhood playing baseball in Spring and Summer or touch football in the Fall.

Since I was a New Englander, I grew up a Red Sox fan. The Yankees represented the Evil Empire.  New England didn’t have an NFL team in those days and the Jets didn’t exist, so the New York Giants was my default team of choice.

In later years, I lived in Pittsburgh where I became a Pirates and Steelers fan.

But now I’ve lived more than half of my life as a resident of New York state and, although during some of those years I’ve been a half-hearted Yankees fan, I’m not emotionally committed to any of the New York teams. I may, at times, like certain MLB and NFL teams more than others but I’m not passionate about any of them.

I’m a fair weather fan.

Which is why baseball season starts for me this week. Now that “the wheat is separated from the chaff”, “the cream has risen to the top”, or whichever metaphor you choose to use to describe the process which has brought these contending teams to the playoffs, I’m about to get interested.

I was particularly looking forward to watching Terry Francona and his Indians battle the Red Sox. But, alas, it’s not to be.

Nevertheless, I’m looking forward to an October and early November of close games, late nights, emotional ups & downs, and watching some amazingly gifted athletes and managers perform under pressure.

I find watching them to be inspiring and educational….even if I’m just a lowly fair weather fan.  

                                                             Batter up !

OK, I admit it. I don’t get the Game Of Thrones phenomenon. Can someone please explain it to me?

Although the show has just completed its third season and achieved its highest ratings to date, I’ve never watched it. But I keep hearing references to it. Mostly, on TV. Although I did see a young guy reading a Game Of Thrones paperback the other day.

So, is it a demographic thing? Is the audience for Game Of Thrones essentially the under-30 crowd? I gather that the show contains a lot of sex and violence so is its appeal primarily to young males. Is it to males what the Twilight series is to females? Or is the series more mass appeal than that and the attraction is its study of impact of power, sex, and violence and human relationships?

What exactly am I missing?

I was running errands this weekend and listening to the audiobook of Michael Chabon’s “Manhood For Amateurs” when I was surprised to hear Chabon talking about KFRC-FM, San Francisco and how its format change which essentially eliminated the Motown-British Invasion-Beach Boys music from the station’s playlist had affected him.

Chabon pointed out that most of the songs which he listened to on KFRC were already on his iPod but he observed that his reaction to the music in that context just wasn’t the same. “No medium is so sensuously evocative of the past as radio.”

That particular observation caused a low-level ecstatic reaction within my soul since the majority of my career has been invested in radio broadcasting. The irony, of course, is that I wasn’t listening to the radio in my car. I was listening to an audiobook which was talking about the radio listening experience.

But the real surprise for me was when Chabon mentioned that, while living in the Washington, DC area in 1972, his mother’s favorite radio station was WMOD-FM (“Stereo Gold”). I was an “on-air talent” on WMOD, (OK, a “DJ”) at the time.

In this chapter of “Manhood For Amateurs”, Chabon talks about how he listens to music radio virtually every day and about how that experience impacts his life.

For some reason, I feel grateful

I’ve just finished Jon Meachan’s biography, “Thomas Jefferson-The Art of Power”. It reminds me of the inadequate job that our education does in making history interesting and engaging for the teens in our school systems.

Did you know that there were people who wanted to impeach George Washington? That Jefferson received letters with death threats while he was President? That Meriwether Lewis of the famed Lewis & Clark originally was an aide for President Jefferson prior to being sent on the famous expedition and many years later reportedly went insane and committed suicide (or was murdered)? I didn’t.

As I listened to the audiobook version of Meacham’s book, I kept thinking how much more I would have taken away from my history courses in high school and college had my instructors explained the stories in context with events that were going on in the world at the time rather than on the this was the date/ this was the event/ this was the result approach.

I was also thinking about how great it would be if HBO reunited members of the cast from its John Adams series to recreate the same roles in a mini-series version of “Thomas Jefferson-The Art of Power”.

Flattered to be acknowledged by Martha Quinn in the new book, “VJ:The Unplugged Adventures of MTV’s First Wave (No)”

[Minor inconvenience: You have to click on the picture to actually read the story. (Insert sheepish smile)]

It’s not quite how I recall it. But, close enough.

Jessica Chastain won an Academy Award for her portrayal of the CIA operative whose obsession with al-Qaeda’s network of couriers led to the discovery of Osama bi Laden’s hideout in Pakistan.
However, it might surprise you to learn that the woman on whom Chastain’s character is based was denied a promotion which would have earned her an extra $16K per year.

Apparently, the real-life Maya (not her actual name) is, shall we say, “assertive” and as one of her colleagues explained to a reporter not Miss Congeniality. However, another colleague pointed out that jerks are not in short supply at the CIA so the woman’s abrasive personality shouldn’t be an impediment to promotion.

The CIA says that she received a financial bonus after bin Laden was found but the agency was reticent about discussing why the operative’s promotion from GS 13 to GS 14 was denied.

Here’s the Washington Post story: http://wapo.st/VNTlJH

You’ll notice that this story was published in early December and it did get some press coverage then. But, as Charles Peters observes in The Washington Monthly, it’s odd that this story hasn’t received much wider media attention. Especially, following Chastain’s Oscar win.