Brindle Media

Archive for the ‘Branding’ Category

The way you think of and read magazines is about to change. Watch this short video about how Viv is creating editorial content for their digital-only magazine specifically with the iPad in mind.

Mashable reports that GM “has been working with several universities to develop a working next-generation heads-up display that turns an ordinary windshield into an augmented reality information dashboard.” The system could help drivers in conditions of poor visibility to identify things like road signs, the edges of roads, animals near the road, etc. and also go your GPS one step better by outlining the exact building that you’re heading to. According to General Motors, the system should be available in its vehicles in the relatively near future.

This week, the RIAA sent 5 people to the National Association of Broadcaters’ headquarters in Washington DC with a blow-up pig to protest NAB’s stance against the Performance Rights Act. NAB responded by sending them a sausage pizza.

Dennis Wharton, the NAB’s Executive VP says:”It’s no surprise that RIAA is now employing silly frat-boy stunts, given its well-documented practice of suing college kids to rescue a bankrupt business model. It also seems appropriate for RIAA to use an inflatable pig as its mascot, since its foreign-owned members would be the biggest beneficiaries of performance tax pork. RIAA is losing this issue on Capitol Hill and in the court of public opinion, and today’s demonstration represents a new low in a campaign of utter desperation.”

About the sausage pizza, Wharton noted, “We’re suggesting they provide this food to the scores of exploited musicians who have had to sue their record label to recoup allegedly unpaid album royalties.”

As music industry veteran Steve Meyer notes in his DISC & DigitalAudioTechnology (Music & Digital Audio/Video News):
“All the artists who have earned a whole lot of money from selling a whole lot of records from a whole lot of radio play should think twice before they try and get what they wish for. Because if the Performance Tax is ever passed, a whole lot of newer artists won’t have the same ability to make a whole lot of money from record sales because they will most likely not receive the same whole lot of airplay. But that’s my opinion.”

“Back to the RIAA and their lame brained stunt. Labels fund the RIAA, and they should demand the costs of the stunt be deducted from the salaries of all those in the association who thought it was a good idea to draw attention to a matter so far removed from the public’s consciousness. It accomplished nothing and it allowed the NAB to retaliate with words the public is more likely to side with.”

(Read Steve’s weekly newsletters at www.freewebs.com/stevemeyer )

I like the sausage pizza move and Wharton’s responses but, unfortunately, visuals tend to trump the written and spoken word with we humans so I think that radio broadcasters need to respond with their own creative and iconic visual to represent the greedy labels and those ungrateful artists who dismiss FREE promotion and advocacy of their work as having no value.

Any suggestions?

Note to MusicFIRST: In a survey of its readers the broadcast trade, INSIDE RADIO asked if the Performance Rights Act were passed would they consider switching their music-formated radio stations to talk, sports or news programming. More than half (52%) said yes. A third of those responding said that their decision would be based on the size of the royalty payments.

musicFIRST is at it again.

Yesterday, Dionne Warwick was in Washington trying to persuade Congress to pass the Performance Rights Act. According to Dionne, “This is a critical issue for not only those of us who have made music our careers, but for those who are trying to make a name for themselves in the business. Performers from every genre of music should be fairly compensated for their art. Thus far, radio is the only medium that fails to provide artists with fair compensation for the use of their music and we feel it is time for radio companies to join Satellite, Internet, and Cable music distributors in giving musical artists what they have worked so hard to earn.”

I’m sorry, Dionne but could we review your tax records for the past 45 years? I would suspect that a lot of money has flowed into your personal account primarily because of the FREE exposure and promotion you received from radio stations playing your songs in high rotations and on-air personalities reinforcing your brand by praising your talent. I’m sure that your contract with your record labels was designed more in their best interest than yours but that’s not radio’s fault. What all that FREE exposure on radio did for you, however, was increase audience awareness of your talent, increase your TV exposure, increase demand for your live performances and increase the fees you could demand for those performances. Seems to me that you profited nicely from all that FREE exposure.

And before someone posts the same lame comment about radio gets free use of our airwaves and we the people own the airwaves, it would be useful to remember that radio stations are granted short-term licenses to access those airwaves with the promise to operate in the public “interest, convenience and necessity”. Then, companies must invest millions of dollars in order to build their facilities, purchase the equipment, pay the electric bills (which can run into the hundreds of thousands of dollars a year), pay the personnel (on-air staff, engineers, support staff, sales people, management), pay a large
percentage of gross advertising revenues to music rights companies (BMI, ASCAP, SESAC) and pay local, state and federal taxes. If times are good and the station does a good job of serving its listeners, it can earn a nice profit. If times are tight, it can lose money even if it’s doing a good job of serving its audience. So, saying that radio gets “free” use of our airwaves is a bit misleading.

It amazes me that the artists who support musicFIRST’s efforts don’t understand that if the RIAA gets its way and forces radio to start paying for the right to play songs then fewer stations will choose to continue playing music and those stations that do continue to play music will become more selective about what they play. If a station is paying for songs, its budget will dictate that it choose the most cost-effective tunes which will be obvious hits by artists with established track records. Consequently, playlists will become even tighter. I’m not sure that’s the goal that the musicians supporting musicFIRST are trying to accomplish.

Augmented Reality promises to integrate existing internet content into a physical context which can benefit small businesses.

Jeremiah Owyand points out in his blog that the businesses which can benefit from Augmented Reality include “Any retail or commercial entity with a physical space, any company that sells physical products, any company that does advertising in real life” http://www.web-strategist.com/blog/category/augmented-reality/

According to Owyand, in spite AR’s promises its biggest challenges will be creating useful applications instead of things which simply appeal to the geeky among us.

In this clip, GoWeb3D’s founder, Dave Elchoness shows Augmented Reality in action.

And this short video about using AR to buy a car is fun

In January, I wrote about Pranav Mistry’s Sixth Sense. You can see the video from his TED presentation by scrolling down on this page to the entry titled “Ready To Have Your Reality Augmented?” Sixth Sense is very futuristic but you know that augmented reality is going mainstream when a company like GE starts using it in their presentations.

Check out this video by Steve Garfield:

Order Steve’s new book, “Get Seen:Online Video Secrets to Building Your Business” using the Amazon link on the left side of this page.

This week, Donnie Simpson ended his career on broadcast after a 41 year career, 32 of those in Washington, DC radio. Donnie’s not the first nor the latest major morning show talent to leave the industry over the past few years. As the competition for advertising dollars becomes more fierce and the slices of the pie become increasingly smaller, traditional radio broadcasters have been looking for ways to cut costs.The introduction of Arbitron’s people meter and its real-time PPM ratings have influenced how management thinks about morning show talent. People smarter than me including Larry Rosin, Mark Ramsey, Alan Mason, Fred Jacobs and Jerry Del Colliano have commented on radio management’s interpretation of those PPM results and I’d encourage you to read their always insightful blogs.

The net result, however, is that talented personalities like Donnie Simpson will no longer be available on traditional radio. However, I suspect that this situation will actually work in their favor. These personalities are well-liked and trusted by their listeners. They are brands unto themselves. With a relatively small investment, they can work out of their home and create their own daily podcasts which their followers (Seth Godin would refer to Donnie’s listeners as his “tribe”) can access and listen to at their convenience. Businesses which achieved a positive return-on-investment (ROI) by advertising on Donnie’s show can cost-effectively target that audience by supporting his podcast. And he doesn’t have to share the revenue because he’s eliminated the corporate middleman.

A model for this approach is already in operation in Grand Rapids, MI. Dave Jagger and Geri Jarvis’s morning show was canceled in 2008. They launched their daily podcast last summer with financial support from a local bank that had been an advertiser on their radio show. It’s been reported that they’re getting 35,000 hits on their podcast download and over 18,000 daily visits for Dave & Geri On-Demand. It’s estimated that they’ll gross $ 100,000 for their first year. And, of course, they won’t have to share that income with station owners.

In the not-too-distant future, internet access will become ubiquitous on car dashboards. As happened when homes became cable-connected, during the next 10 years the playing field for broadcast radio, internet radio stations and podcasters will be leveled.

A study sponsored by the Association for Downloadable Media and presented this week by Edison Research’s Tom Webster shows that podcast listeners tend to be educated, affluent and receptive to sponsorship messages from trusted podcasters even though they hate advertising on commercial radio and TV.

Smells like opportunity to me.

(Thanks to Rit Ranger for suggesting this blog)

Our experiment with new media continues. We’re learning how to successfully integrate my blog into my new Brindle Media Facebook fan page. http://www.facebook.com/search/?q=Brindle+Media&init=quick

I tend to be a bit too analytical and so focused on a goal. Unfortunately, when I’ve finally done everything necessary to achieve that goal, my reaction will be more, “OK, that’s done. What now?” rather than one of joy. I get so wrapped up in the details of the work that I forget to celebrate the accomplishment. That’s not a good quality-of-life strategy.

So, I was moved by a recent Harvey Mackay column which reflected on holiday season celebrations and observed: “I often wonder why we limit our celebrations the rest of the year.”

In his book, “A Whole New Mind: Why Right-Brainers Will Rule The Future”, Daniel H. Pink notes that Henry Ford fired assembly line workers for laughing or even smiling while on the job. Ford felt that workers who were having fun were a danger to efficient production. Fortunately, that kind of thinking is as outdated as the Model T.

Harvey Mackay feels that work should be done “in a place where we can be excited, enthusiastic and passionate about what we do.” So here are some suggestions he makes:

1) Celebrate often
2) Big celebrations are great but get-togethers to celebrate small
successes are good, too.
3) Be creative in your celebrations. The basics are food, fellowship
& fun. Build on that base.
4) Share the responsibility of creating a celebration. A fresh
perspective can create unexpected positive results.
5) It doesn’t have to be perfect. It’s the intention of the
celebration that’s important.

You can read Harvey’s entire column here: http://bit.ly/Mackay

So, what should we celebrate next ?!

Augmented reality is the overlaying of digital data on the real world. In a world where pretty soon that mobile device most of us use to make phone calls will also replace your laptop, your GPS, your radio and who-knows-what-else the concept of augmented reality is not as outlandish as it initially seems.

In a recent article, Mashable listed what the editors deemed “10 Amazing Augmented Reality iPhone Apps”. These were the ones that seemed the most practical for Baby Boomers like me:

This app identifies Wi-Fi hotspots and potential workplaces like coffee shops, bookstores, libraries,etc. and provides user reviews. Right now, it’s only available in London but versions for Manhattan, San Francisco, Berlin and Madrid are due to be released soon.

With this app, you can use your iPhone to gauge short distances up to a foot (30 centimeters) and, using the built-in camera, shows an overlay onto the live image on your phone’s screen which changes as you move the phone.

And when was the last time you forgot where you parked? Once your car’s location is set, Car Finder creates a visible marker that shows the car, how far away from it you are and tells you in what direction to head.

Do you think you’d use these apps? What apps would you like to see developed which aren’t yet available?

You can check out the other apps that Mashable recommends at http://bit.ly/iPhone_app