Brindle Media

Posts Tagged ‘small business’

Either because they’ve chosen to retire or because they’ve been eased out of companies into an involuntary state of unemployment, many members of the Baby Boom generation who still want to pursue productive careers have become entrepreneurs and started their own small businesses.

If you’re one of those Boomers who I’ve just described, I thought that you might find the information below interesting:

If novelty drives attention, perhaps you’ll find an idea here that inspires you http://mashable.com/2011/03/01/video-business-success/

For years, there’s been an adage in the marketing community that older adults are brand loyal and aren’t worth the energy or investment needed to try and persuade them to switch. Of course, many of the people who believe this tend to be in their 20s! It may have been true of preceding generations but I would content that Boomers are a different breed. Although they may not be part of the “early adopter” cohort when it comes to new technology, Boomers aren’t Luddites, either. SmartPhone penetration among Boomers continues to increase so a significant percentage will have access to video on their phones within the next few years and it could become a significant factor for small business as part of the marketing mix.

Similarly, if you have expertise, podcasting (either audio or video) might be a venue to share your knowledge and build your brand. Here are some small business podcasting success stories.
http://mashable.com/2011/02/28/podcast-small-business/

Car & Driver Magazine predicts that internet in-car penetration will hit the 25% mark within the next five years which will make audio podcasts more accessible for drivers. Something to think about as you devise ways to build your brand and “drive traffic”.

Augmented Reality promises to integrate existing internet content into a physical context which can benefit small businesses.

Jeremiah Owyand points out in his blog that the businesses which can benefit from Augmented Reality include “Any retail or commercial entity with a physical space, any company that sells physical products, any company that does advertising in real life” http://www.web-strategist.com/blog/category/augmented-reality/

According to Owyand, in spite AR’s promises its biggest challenges will be creating useful applications instead of things which simply appeal to the geeky among us.

In this clip, GoWeb3D’s founder, Dave Elchoness shows Augmented Reality in action.

And this short video about using AR to buy a car is fun

Saratoga Springs resident, Bruce Piasecki has consulted Toyota and HP about the capitalistic benefits of going green. Hear Bruce’s perspective in this interview on the Small Business Advocate podcast.

Click here to learn more about Bruce’s book.