Brindle Media

Posts Tagged ‘Santa Anita’

Yesterday, I was having a problem renewing a couple of my website domains via my GoDaddy account. So, I called the customer service hotline.

The guy who was assigned my call was efficient, learned about my issue then promptly fixed my problem and explained why I had encountered the difficulty. That was standard operating procedure.

What surprised and delighted me was what happened next.

Based on my information, GoDaddy’s rep knew that I lived in Saratoga Springs, New York. So, he asked me what I thought about jockey Ramon Dominguez’s accomplishment of winning 6 races at Saratoga Race Course over the weekend.

His question started a conversation about the work I’m doing for the New York Racing Association this summer at Saratoga Race Course and about his family’s love of horse racing. He told me that he often takes his kids to Santa Anita in California but that his relatives have been to Saratoga and have recommended that he visit, too. He then told me that he and his family were planning to vacation in Saratoga Springs next summer. I told him that I thought they would really enjoy their visit, wished him well, thanked him for his help, and we ended out conversation.

For me, it was a terrific customer experience. Yes, we resolved my business problem but there was also an emotional connection and exchange of humanity. My opinion about and trust of GoDaddy was definitely improved by the experience.

In GoDaddy’s follow-up questionnaire, I suggested that they give that man a raise. I hope that they take my recommendation seriously.