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Posts Tagged ‘Paul Greenburg’

Paul Greenberg, author of the customer relationship management book, CRM At The Speed of Light, cites a recent blog post about an observation from the IBM Institute of Business Value’s 2012 CEO Study which states, “ The view that technology is a driver of efficiency is outdated; CEO’s now see technology as an enabler of collaboration and relationships-those essential connections that fuel innovation and creativity.” Greenberg notes, “This leads CEO’s to see that the three most important areas for creating sustained economic value are (in order) human capital, customer relationships and products/ services innovation. We are seeing the beginnings of more distributed organizations to handle these transformations.”

So, what does this mean for us Alpha Boomers? We keep hearing that the business community has been reconsidering its attitude towards that part of the work force which is seasoned in our favor although the evidence remains slim. We certainly bring a lot of expertise to the table when it comes to establishing and maintaining positive relationships with customers. And, although Alpha Boomers may not be in the top quintile of Early Adopters when it comes to technology, we are certainly more open to embracing innovative new technologies that have been previous generations.

But, as a story in the New York Times noted this past weekend, the latest economic recession hurt we Boomers more than it did Millennials or members of Gen Y. A woman quoted in the article observed that employers are afraid to hire Baby Boomers because they’re concerned that they might have a negative impact on the company’s health insurance premiums and that it might not be worth investing in training Boomers due to the possibility that they’d leave the company in five years. Personally, I find the concern about leaving the company to be a bit disingenuous since a three years is considered long-term commitment nowadays.

However, in a recent editorial, the journalist Thomas Friedman observed that “everyone who wants a job now must demonstrate how they can add value” better than the above-average software, automation, robotics, cheap labor and cheap genius that’s available to companies these days. It’s going to require individual initiative on each of our parts to develop 21st century skills which compliment new technology and, as Friedman notes, will require us to combine our PQ (passion quotient) and CQ (curiosity quotient) with our IQ (intelligence quotient) to find or invent jobs along with a commitment to consistent learning and re-learning.

So, it seems to me that a challenge to Alpha Boomers will be to make a psychological commitment to stay fit in body, mind and spirit and to do the math so that we’re able to create a cost/ benefit analysis for potential employers which honestly compares the cost of hiring us over a three year period to the cost of hiring a younger worker.

Your thoughts?