Brindle Media

Posts Tagged ‘NBC’

‘Democrats have their own SuperPAC, it’s called the mainstream media.’- Senator Marco Rubio  (October 28^, 2015 Republican Presidential Candidate Debate)

Anyone who’s ever worked at one of the broadcast television networks knows that their staffs are composed of a hodgepodge of political (and a-political) opinions.  The only agenda is to be relevant and interesting to the 18-49 year old American adults who advertisers yearn to reach. There’s also the news division’s quest, which they take very seriously, for journalistic integrity.

Here’s something to consider. By definition, doesn’t’ “mainstream media” mean that it resonates with the majority of people; the actual mainstream?

Of course, the reason that “mainstream media” is such a tempting target for these politicians and for demagogic radio and TV personalities is that the audiences to whom they are pandering tend to be fringe groups; outsiders who perceive themselves as special, unique and superior to the majority of their fellow citizens. Therefore, media who represent the values and attitudes of those in the mainstream must, somehow, be tainted.

And who, actually, are the “mainstream media”? Are they just the ABC, CBS and NBC television networks and their cable news subsidiaries? Is Fox News a member of the “mainstream media”? What about Facebook and Twitter? One could argue, given their vast audiences and news dissemination services that they also belong in the category of “mainstream media”.

So, the next time you hear someone attack the mainstream media, it might be worth asking yourself exactly which fringe group that person is trying to impress.

I was saddened to learn of the untimely death of yet another member of the music community, The Bee Gee’s Robin Gibb. Robin and Barry had been the two survivors of the four Gibb brothers. The youngest brother, Andy, died tragically at the age of 30. Robin’s twin, Maurice, passed away in 2003. Now, of those four talented brothers, only Barry remains.

My only personal encounter with the Bee Gees was in an elevator at 30 Rock. I was then working at WNBC Radio. The Bee Gees were the musical guests that week on Saturday Night Live in the wake of their huge success with the “Saturday Night Fever” soundtrack. One afternoon, I was heading back down to the radio station on the second floor from the seventh floor commissary and, when I stepped into the elevator, found myself alone with the three Gibb brothers.

Fortunately, I was feeling more glib than shy at that particular moment so, as they looked at me and I at them, I smiled and asked: “Are you boys all behaving yourselves?”. They seemed to enjoy the engagement and we all laughed and bantered a bit during the brief five floor elevator ride. I immediately liked them all. Despite the fact that they were, at that point in their careers, huge and wealthy stars (and not yet the objects of derision by the tragically hip), they were unselfconscious and very likable.

For some reason, I felt the strongest connection with Robin. It might have been his eye contact or something that he said. Whatever it was, although I was favorably impressed with both Barry and Maurice, my reaction following that five floor 30 Rock elevator ride was that I liked Robin Gibb best.

Although I still enjoy hearing “Stayin’ Alive”, my favorite Bee Gees hits tend to be the early ballads. I’d never given much thought to who sang lead on their songs so it was a little surprising to learn that Robin Gibb had sung lead on some of my favs, “Gotta Get A Message To You”, “Massachusetts”, and “How Can You Mend A Broken Heart”.

I was impressed with this report aired on NPR’s “Morning Edition” following the announcement of Robin’s death: http://n.pr/LcZHdV

R.I.P, Robin Gibb. Thank you for your music and the memories.

I’m creating this blog to help those of us born between 1946 and 1964 to cope with the rapid changes that are happening all around us. Remember at the end of the last century when a big question was what we were going to do with all of our spare time? I don’t know about you but even though I left my last “official” job over two years ago, I don’t find that I have a lot of spare time.

One of the challenges I’ve encountered is that I don’t have a college degree. When I was 13, I decided that I wanted to be in the radio business. During my sophomore year at Northeastern University in Boston, I was offered a job in broadcasting and I was learning so much and having so much fun that I left school and pursued my career. Over the next 40 years, I had a successful communications management career in places like Providence, Albany, Washington, DC, Pittsburgh, Chicago and New York working for companies like NBC, SFX, AM/FM and MTV Networks.

Despite not having a college degree, I was also invited to teach a communications course at New York University’s Tisch School of the Arts, served as a faculty advisor at Siena College and was certified by the New York State Education Department as a licensed private school teacher. Nevertheless, I’m finding many organizations refusing to even consider me for employment because I don’t have a college degree. I’ve also noticed that many of the online job application forms that HR departments are using to screen candidates no longer include “Some college” as an option.

Have you encountered this problem? Have you figured out a way to deal with it?

Tell me about it.