Brindle Media

Posts Tagged ‘millenials’

Paul Greenberg, author of the customer relationship management book, CRM At The Speed of Light, cites a recent blog post about an observation from the IBM Institute of Business Value’s 2012 CEO Study which states, “ The view that technology is a driver of efficiency is outdated; CEO’s now see technology as an enabler of collaboration and relationships-those essential connections that fuel innovation and creativity.” Greenberg notes, “This leads CEO’s to see that the three most important areas for creating sustained economic value are (in order) human capital, customer relationships and products/ services innovation. We are seeing the beginnings of more distributed organizations to handle these transformations.”

So, what does this mean for us Alpha Boomers? We keep hearing that the business community has been reconsidering its attitude towards that part of the work force which is seasoned in our favor although the evidence remains slim. We certainly bring a lot of expertise to the table when it comes to establishing and maintaining positive relationships with customers. And, although Alpha Boomers may not be in the top quintile of Early Adopters when it comes to technology, we are certainly more open to embracing innovative new technologies that have been previous generations.

But, as a story in the New York Times noted this past weekend, the latest economic recession hurt we Boomers more than it did Millennials or members of Gen Y. A woman quoted in the article observed that employers are afraid to hire Baby Boomers because they’re concerned that they might have a negative impact on the company’s health insurance premiums and that it might not be worth investing in training Boomers due to the possibility that they’d leave the company in five years. Personally, I find the concern about leaving the company to be a bit disingenuous since a three years is considered long-term commitment nowadays.

However, in a recent editorial, the journalist Thomas Friedman observed that “everyone who wants a job now must demonstrate how they can add value” better than the above-average software, automation, robotics, cheap labor and cheap genius that’s available to companies these days. It’s going to require individual initiative on each of our parts to develop 21st century skills which compliment new technology and, as Friedman notes, will require us to combine our PQ (passion quotient) and CQ (curiosity quotient) with our IQ (intelligence quotient) to find or invent jobs along with a commitment to consistent learning and re-learning.

So, it seems to me that a challenge to Alpha Boomers will be to make a psychological commitment to stay fit in body, mind and spirit and to do the math so that we’re able to create a cost/ benefit analysis for potential employers which honestly compares the cost of hiring us over a three year period to the cost of hiring a younger worker.

Your thoughts?

Last Sunday night, I have to admit to feeling uncomfortable watching the spontaneous celebrations outside of the White House following President Obama’s announcement that Osama bin Laden was dead.

My friend, Joe Templin, author of FINANCIAL MISTAKES OF NEW COLLEGE GRADS, provided some perspective. Joe reminded me that most of the people we saw celebrating were either in elementary school or middle school ten years ago. In their minds, they’ve lived most of their lives under an impending threat of terrorism. For them, it’s similar to the threat that we Baby Boomers felt about the potential for nuclear annihilation during the Cold War. Joe’s explanation helped me to better understand the students’ reaction. To them, it probably feels like an ending. I suspect that isn’t so.

Don’t get me wrong. A person with bin Laden’s list of crimes against humanity deserved a death sentence. However, as I watched the student’s celebrations and listened to their joyful shouts of “USA! USA!” the word tawdry came to mind. Perhaps the word I was really looking for was inappropriate. Probably, it’s my primarily English heritage and New England background but It seemed to me that a more reserved reaction would have been more dignified. We know we’re #1. The world knows that America’s #1. Why rub their noses in it. Isn’t our tendency to do so a major reason why they hate us?

I remember watching an old movie, “Saratoga Trunk” in which the character played by Ingrid Bergman is told that she’s beautiful. She responds: “Yes. Isn’t it lucky?” I’ve always admired that response and the sentiment behind it. Bergman’s character acknowledges that her natural beauty is a blessing which has been bestowed upon her rather than an attribute for which she is responsible.

It’s the same for us Americans. We take so many of our privileges and liberties for granted. We believe that it’s our right to vote even though we make little effort to actually be informed about what we’re voting for or against. As one friend defined that attitude, who needs facts when I can have an opinion!?!

I have faith that the core American values of fairness, equality, justice, industry and integrity will eventually win out against fear, evil and ruthlessness. When we triumph, I hope the primary image that history remembers won’t be of a Styrofoam index finger pointed skyward bearing the words “We’re #1!”.

Photos courtesy of DoctorMacro and CBS News