Brindle Media

Posts Tagged ‘culture’

I love Billy Joel’s music and I respect him as an artist. But I have to disagree with him on his generalization that “Before MTV music said LISTEN to me, and after MTV it said LOOK at me.”

I’d argue that pre-MTV rock music artists like Elvis Presley, The Beatles, The Who, The Stones, Led Zeppelin, Alice Cooper and KISS were very much visual as well as music acts. Fashion and attitude have been part of Rock N’ Roll culture since its inception.

During MTV’s early years, our team of researchers surveyed MTV viewers in those markets where the channel was available in order to learn their reactions to the songs we played. We used a methodology common to radio where the respondent was asked to rate a song based on how familiar they were with it and their level of positive or negative reaction to it. Early on, we were trying to determine a way to factor the visual variable into the equation and we found that the MTV viewers we spoke to frequently responded “I’ve seen that song”. Consequently, we changed the language in our survey to ask “Have you seen this song?”.

During my four years as MTV’s Director of Video Music Programming, it was my observation that the video component might have created some initial interest in a song but, if the music didn’t strike that responsive chord with viewers which catapults a song into the level of viable hit, the video was going to provide the necessary momentum to save the song.

It’s always been about the music.

Image may attract attention but, in the end, it’s the relevance of the music and the emotional connection it makes with the listener that really matters.

I was saddened to learn of the untimely death of yet another member of the music community, The Bee Gee’s Robin Gibb. Robin and Barry had been the two survivors of the four Gibb brothers. The youngest brother, Andy, died tragically at the age of 30. Robin’s twin, Maurice, passed away in 2003. Now, of those four talented brothers, only Barry remains.

My only personal encounter with the Bee Gees was in an elevator at 30 Rock. I was then working at WNBC Radio. The Bee Gees were the musical guests that week on Saturday Night Live in the wake of their huge success with the “Saturday Night Fever” soundtrack. One afternoon, I was heading back down to the radio station on the second floor from the seventh floor commissary and, when I stepped into the elevator, found myself alone with the three Gibb brothers.

Fortunately, I was feeling more glib than shy at that particular moment so, as they looked at me and I at them, I smiled and asked: “Are you boys all behaving yourselves?”. They seemed to enjoy the engagement and we all laughed and bantered a bit during the brief five floor elevator ride. I immediately liked them all. Despite the fact that they were, at that point in their careers, huge and wealthy stars (and not yet the objects of derision by the tragically hip), they were unselfconscious and very likable.

For some reason, I felt the strongest connection with Robin. It might have been his eye contact or something that he said. Whatever it was, although I was favorably impressed with both Barry and Maurice, my reaction following that five floor 30 Rock elevator ride was that I liked Robin Gibb best.

Although I still enjoy hearing “Stayin’ Alive”, my favorite Bee Gees hits tend to be the early ballads. I’d never given much thought to who sang lead on their songs so it was a little surprising to learn that Robin Gibb had sung lead on some of my favs, “Gotta Get A Message To You”, “Massachusetts”, and “How Can You Mend A Broken Heart”.

I was impressed with this report aired on NPR’s “Morning Edition” following the announcement of Robin’s death: http://n.pr/LcZHdV

R.I.P, Robin Gibb. Thank you for your music and the memories.