Brindle Media

Posts Tagged ‘Black Eyed Peas’

In late 2009, Augmented Reality was incorporated a book celebrating Michael Jackson’s career. Since then, I’m not aware that there’s been much buzz about AR in the music world. However, today I received this press release:

THE BLACK EYED PEAS DEBUT IN WORLD`S FIRST 360-DEGREE MOBILE MUSIC VIDEO CREATED BY will.i.apps

New “BEP360” App for iPad, iPhone and iPod touch Takes Fans Inside “The Time (Dirty Bit)” with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man will.i.am

LOS ANGELES January 24, 2010 – Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world`s first 360-degree view music video (“The Time 360”), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It`s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together,” said will.i.am.

Key Features of BEP360

· Point iPad, iPhone and iPod touch device at the cover artwork of the band`s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat

· Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.

· Stay up to date on everything about the Peas via an aggregated Twitter feed

· Play an addictive Peas-inspired puzzle game

· View pictures and comments posted by other BEP360 app users on a virtual earth

The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or at: www.bit.ly/bep360app.

Image: As soon as you point your iPhone onto the CD a virtual 3D character appears and the music starts.

A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at: www.williapps.com.

I’m going to be interested to follow this story over the next few weeks to learn how fans react and how the rest of the music industry responds.

Many artists at this year’s Grammy Awards signed a letter which the Recording Academy intends to send to Congress regarding the controversial Performance Rights Act. Daryl Friedman, a VP for the Recording Academy says: “In speaking to these talented artists, I heard three constant refrains. First, their concerns for background singers and musicians and older legacy artists who need to be fairly compensated; second, their willingness to sit down with radio to work out a solution; and third, if radio still refuses to talk, their commitment to take the fight to Washington.”

The Grammy Week January 2010 statement reads as follows:
“We, the undersigned artists, believe in the partnership between music and radio. We believe that artists (including the background singers and musicians and the great legacy artists of the past decades) deserve to be compensated when their music is used by radio. We support the Performance Rights Act because it is fair to radio and fair to artists. We encourage the radio industry to work with the music community and Congress to pass The Performance Rights Act. Together, we can create a true partnership that benefits radio, artists and musicians, and fans.”

Artists who signed the statement include Nitty Gritty Dirt Band, Tre Cool, Mike Dirnt and Billie Joe Armstrong of Green Day, Stephen Stills, Kenny Aronoff, Sheryl Crow, Anthony Kiedis, Chad Smith and Flea of Red Hot Chili Peppers, Phil Soussan, Jackson Browne, Don Was, Dave Matthews, Josh Groban, Travis Barker, Andrea Bocelli, Apl.de.ap, Taboo, Will.i.am and Fergie of Black Eyed Peas, Drake, Mary J Blige, Mick Fleetwood, Stevie Nicks and David Foster. Recording Academy President and CEO Neil Portnow says, “Standing right behind them are thousands of unknown and up-and-coming music makers who face the question of survival every day. In the coming decade, unless they can make a living at their craft, the quality and creativity of the music will be at risk.”

These artists have, of course, been brainwashed by the record industry spin machine. They don’t seem to understand that passage of the Performing Rights Act will result in fewer music-focused radio stations. Their assumption is that, since music-intensive radio has provided free commercials for their recorded music for the past 5 decades, stations will continue to do so. Perhaps they don’t realize that the reason radio stations became music-intensive was because music provided a mutually-beneficial symbiotic relationship for the radio and music industries: cost-effective programming for the stations and free promotion for the record labels. If the Performance Rights Act is passed, station management will decide that it’s more cost-effective to air talk programming, artists will receive less exposure and the record labels will continue to lose money.

Update: With Congress back in session, both the the National Association of Broadcasters and MusicFIRST have amped up their lobbying efforts. The NAB’s campaign is pretty innocuous, Stop The Performance Tax. MusicFIRST, however, has decided to play nasty. Here’s the logo for their site, PiggyRadio.com