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It was Sunday, February 9th, 1964. Just eleven weeks earlier, America had been shocked and stunned by the assassination of President John F. Kennedy. JFK had been a beacon of hope and inspiration for Americans, especially BabyBoomers. But Lee Harvey Oswald’s gun had silenced those hopes and created a void which needed to be filled. That void was filled by The Beatles.

Music industry veteran, Steve Meyer has vivid memories of that moment and he’s graciously allowing me to share them with you:

“We were four guys…I met Paul, I said do you wanna’ join the band, ya’ know? Then George joined, then Ringo joined…we were just a band that made it very, very big, that’s all.” — John Lennon

Yes…very big indeed, once the “Lads from Liverpool” hit our shores and nothing was ever the same.

Their first appearance on ‘The Ed Sullivan Show’ was watched by an estimated 74 million people that Sunday night in February 1964 making it one of the biggest events in broadcast history, and the crime rate in U.S. cities dropped dramatically during the show’s broadcast. It was indeed, as Ed Sullivan used to say, ” A really big show!”

The assault on American radio and charts was equally overwhelming. In the past few decades you’ve all read about the chart accomplishments of such mega-artists as Michael Jackson, Mariah Carey, Whitney Houston, Madonna, and others, but they all pale in comparison to this statistic:

For the week ending April 4, 1964 The Beatles had 11 singles on the BILLBOARD Hot 100 chart, including the first top five slots:

* #1* – Can’t Buy Me Love
* #2* – Twist and Shout
* #3* – She Loves You
* #4* – I Want To Hold Your Hand
* #5* – Please, Please Me
* #31* – I Saw Her Standing There
* #41* – From Me To You
* #46* – Do You Want To Know A Secret
* #58* – All My Loving
* #65* – You Can’t Do That
* #79* – Thank You Girl

Of course if you’re old enough to remember listening to your favorite Top-40 station back then, you remember hearing all these songs and more as the “British Invasion” started. It’s almost impossible to imagine any artist or band being able to monopolize the charts and radio in such fashion today, and I don’t think we will ever see it happen like that again. It was a different time.

Just how much The Beatles changed everything in pop culture has been the subject of many articles, books, TV specials, and now they teach courses on them in many colleges. Prior to The Beatles, Top-40 radio didn’t play album cuts from best-selling artists … not even Elvis at his height.

But when The Beatles released ‘Rubber Soul’ and made the decision there would be no single released from the album for radio or retail (much to Capitol’s dismay originally), radio programmers simply put “Michelle” on their stations along with “I’m Looking Through You,” and about four other tracks from the album. The Beatles ruled at retail and requests, so radio had to respond.

But the fact is, NOBODY had ever achieved that kind of airplay (album tracks) at Top-40 radio previously. The Beatles were the first. Of course ‘Rubber Soul’ wasn’t the only album they released without a single for radio/retail. ‘Sgt. Pepper’ (the first rock “concept” album) didn’t have a single and neither did their double-album, ‘The White Album.’ But it made no difference, they were all over Top-40 radio. Of course the release of ‘Sgt. Pepper’ (and subsequent concept albums by the Stones, Who, etc.) gave birth to the notion that the radio audience might want to hear more than just singles and great radio men in Boston, San Francisco, New York City, Chicago, and elsewhere, put FM stations on the air that played albums and “progressive radio” (the forerunner of all album radio that followed) was born.

Before The Beatles, there was no such thing as “stadium rock.” Nobody had ever played arenas or stadiums before 1964. But The Beatles sold out Shea Stadium, Candlestick Park, and other stadiums around the country in mere hours after tickets went on sale, shocking those in the press and media who predicted the shows by the group (“a fad” as they were called back then) wouldn’t sell tickets in those quantities. I was lucky enough to see them at Carnegie Hall, Forest Hills, and at both Shea concerts. The word mania doesn’t begin to describe what occurred the minute The Beatles took the stage.

Long before MTV hit the air (thirteen years to be exact), The Beatles made a TV film called ‘Magical Mystery Tour.’ Though the critics in the UK panned it for the most part, in hindsight one can watch it and realize it was merely a long-form video with five separate concept videos to support their new songs. They were years ahead of the curve in realizing how music and video could be merged for greater audience.

Another amazing fact: ‘Sgt. Pepper’ was recorded in four-track. Yup, that’s right. Four track. Listen to it today and you realize what an engineering masterpiece it is, and how many tracks had to mixed down and on top of each other to make the final recording. Many albums made today use dozens more tracks and updated technology … but sonically, Pepper remains a masterpiece.

I could go on and on … I’ve been a Beatles fan for these past 49 years. I never imagined that night I watched them on the Ed Sullivan show that within five years I’d be lucky enough to get a job working for Capitol Records selling Beatles records, and then promoting them to the very radio stations I grew up listening to. When I worked for Capitol Records in 1970 and 1971 in New York City I was fortunate enough to meet John Lennon briefly. The first time I talked to him I got “mealy mouth,” was nervous, and he asked me what was wrong. I mumbled and then said,” I … I watched you on Ed Sullivan …” And he said, “Ah…well, that was The Beatles thing and all that … I’m just John now … so tell me what kind of music do you like?” We talked until the wee hours of the morning and I walked back to my apartment on a cold December morning with my mind racing.

The Beatles created the soundtrack for our lives back in the ’60’s and each song they sang made us feel like the wait wasn’t going to be too long, and that sooner rather than later, we’d all be on our way to better lives. Maybe that’s been only partly true, but it’s what we all wanted to believe because their music made us feel such things. So we sang their songs loud, proud to claim them as “our own.” But we should’ve known they belonged to the whole world and that the world we lived in was moving away from innocence.

John was right…they were a “band that made it very, very big.”

They were all that … and a whole lot more. A helluva lot more.
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The closest I ever came to meeting a Beatle was when I was about five feet away from Paul McCartney as he left the premier of his movie, “Give My Regards To Broad Street”. We had eye contact for a few seconds. He didn’t look happy.

I also had the chance to hang out one night with John Lennon’s son, Julian. Unfortunately, I blew it. The realization that I was actually spending time with a Beatles’ son left me tongue-tied. While I should have been having a pleasant conversation focused on him, his opinions and aspirations, I was too busy second-guessing myself so that I wouldn’t come across like a dim-witted fan. Too bad. Turned out that Julian’s a pretty nice, down-to-earth guy.

Stephen Meyer is a music industry veteran who has served in executive positions for several music labels including as National Promotion Director for Capitol Records from 1976-1983. You can subscribe to his weekly music industry newsletter at http://stevemeyer.webs.com/

Paul Greenberg, author of the customer relationship management book, CRM At The Speed of Light, cites a recent blog post about an observation from the IBM Institute of Business Value’s 2012 CEO Study which states, “ The view that technology is a driver of efficiency is outdated; CEO’s now see technology as an enabler of collaboration and relationships-those essential connections that fuel innovation and creativity.” Greenberg notes, “This leads CEO’s to see that the three most important areas for creating sustained economic value are (in order) human capital, customer relationships and products/ services innovation. We are seeing the beginnings of more distributed organizations to handle these transformations.”

So, what does this mean for us Alpha Boomers? We keep hearing that the business community has been reconsidering its attitude towards that part of the work force which is seasoned in our favor although the evidence remains slim. We certainly bring a lot of expertise to the table when it comes to establishing and maintaining positive relationships with customers. And, although Alpha Boomers may not be in the top quintile of Early Adopters when it comes to technology, we are certainly more open to embracing innovative new technologies that have been previous generations.

But, as a story in the New York Times noted this past weekend, the latest economic recession hurt we Boomers more than it did Millennials or members of Gen Y. A woman quoted in the article observed that employers are afraid to hire Baby Boomers because they’re concerned that they might have a negative impact on the company’s health insurance premiums and that it might not be worth investing in training Boomers due to the possibility that they’d leave the company in five years. Personally, I find the concern about leaving the company to be a bit disingenuous since a three years is considered long-term commitment nowadays.

However, in a recent editorial, the journalist Thomas Friedman observed that “everyone who wants a job now must demonstrate how they can add value” better than the above-average software, automation, robotics, cheap labor and cheap genius that’s available to companies these days. It’s going to require individual initiative on each of our parts to develop 21st century skills which compliment new technology and, as Friedman notes, will require us to combine our PQ (passion quotient) and CQ (curiosity quotient) with our IQ (intelligence quotient) to find or invent jobs along with a commitment to consistent learning and re-learning.

So, it seems to me that a challenge to Alpha Boomers will be to make a psychological commitment to stay fit in body, mind and spirit and to do the math so that we’re able to create a cost/ benefit analysis for potential employers which honestly compares the cost of hiring us over a three year period to the cost of hiring a younger worker.

Your thoughts?

I’m curious to learn your insights about a question which concerns me and many of my fellow “Alpha Boomers” (those of us born between 1946-1956). Although society and government have yet to catch up, many of us would rather pay in to social security than to collect it and have no interest in retiring at age 65. In fact, a recent report on CBS Sunday Morning indicated that, while there are currently 75,000 people in the US aged 100 or older, in 40 years there will be more than 6 million. Those will be today’s Alpha Boomers and it means that those people aren’t “senior citizens” but are “middle-aged”.

My point is that many of us Alpha Boomers are able and willing to continue working in economically productive and financially rewarding careers. However, there is an obvious preference by organizations to choose young & inexperienced over older & experienced applicants. Automation and globalization are certainly factors in the downsizing and restructuring which has been prevalent during the past 20 years. It’s my understanding that HR departments have not escaped this trend. So fewer people are left to cope with more applications. That’s led to a mindset whereby it seems that the primary function of HR systems is not as much to find the right applicant than to find a reason to say NO.

It seems to me that the US needs to focus on a way to create opportunities so that Baby Boomers who are able,willing, and (for economic reasons) need to work can collaborate with GenY’ers who need work in order to build financial security and pursue productive careers. Youth benefits from the wisdom and experience of seasoned professionals, older workforce is inspired and revitalized by the ideas and perspective of youth and the result it the whole being greater than the sum of its parts.

Is anybody in the HR industry and business in general considering this perspective? Is my attitude totally Pollyanna and unrealistic?

I’d be interested to hear your thoughts

CBS Sunday Morning has been one of my few “appointment viewing” TV shows since it debuted with Charles Kuralt in 1978. It seemed to me that what Kuralt and producer Shad Northshield had created was essentially the secular equivalent of a religious service complete with sermon, homily, music, and moment of reflection for a nation which was increasingly foregoing organized religious services. It was also very much radio on TV with a lot of effort put into creating sound which enhanced to impact of the visuals.

It’s been apparent for a long time that the current producers of the show don’t share this vision. They don’t seem to grasp what marketers would call the show’s “brand ideal” and the purpose that the program serves as a part of many viewers’ lives. Instead, it’s treated as just another morning news/infotainment vehicle for the sales department. Consequently, we get a bumper stating “This moment of nature is brought to you by Prodaxa…” leading into some usually very abbreviated nature footage which is immediately followed by a pharmaceutical industry spot targeted at the 60+ crowd. (Note to sales: It’s not about demographics. It’s about psychographics. “Hangover” star, Bradley Cooper said he was thrilled to be interviewed by CBS Sunday Morning because he had grown up watching the show and I have Millennial friends who are avid fans of the show.)

OK. Here’s what prompted this outburst.

Today, CBS Sunday Morning presented its annual end of the year “Hail And Farewell To Those We Lost” tribute to folks who’d died during the past year. I come from a broadcasting background, so I can appreciate the editing decisions which are part of this compilation process. I also understand that the network is interested in making the show relevant and interesting to a younger 35-49 year old female audience. So, I the programming guy part of me can understand why the producers would choose to spotlight a pop icon like Whitney Houston but essentially (forgive this choice of words, but it seems appropriate) bury important historical figures like WWII hero/ Senator/ Presidential candidate, George McGovern and Gulf War hero, General Norman Schwarzkopf in a brief three-way montage with WWII hero/Senator Daniel Inouye in the piece as historical footnotes.

McGovern’s presidential bid was a colossal failure in 1972 but I would contend that it politically galvanized Baby Boomers, helped legitimize the anti-Vietnam War, and contributed to the downfall of Richard Nixon’s presidency. Whitney Houston was talented artist with incredible promise who lost her way and experienced a tragic decline. Hers is a heartbreaking story but I’d contend that McGovern’s was more significant.

I was also annoyed as the final strains of Etta James’ version of “At Last” provided an underscore for the end of the segment. Ideally, the music would have reached its end, there would have been a few poignant moments of silence with the appropriate CBS Sunday Morning logo bumper, and then programming would have resumed. Instead, there was a quick fade of the music before its end into an inappropriately upbeat bumper teasing the use of pink in today’s world. It reminded me of some of the ”train wreck” moments I’ve heard in radio when a somber news bulletin about some tragic event is immediately followed by a DJ who was obviously not listening and who jauntily launches into some inappropriate song or, worse, an inane contest.

Again, I can appreciate the pressures and time constraints that the producers and staff are under at CBS Sunday morning. It’s not my intention to be a cantankerous old fogey and bitch just for the sake of complaining and venting some unrelated frustration at an easy target.

Call me a starry-eyed idealist but I really believe that radio , TV, and movies are more about art than about commerce. My goal here is to contribute to the conversation about content.

During the past few months, I’m having this experience more frequently. It’s been happening when I sign into my Linkedin account after being alerted that someone has endorsed me or when I check Facebook to learn which friends are celebrating birthdays.

I’m confronted with the profile of a dead friend.

Has this been happening a lot to you, too? If it has, what do you do about it?

The practical part of me wants to delete the person from my list of friends. But I can’t bring myself to do it. Deleting them from my Linkedin connections list or “unfriending” them on Facebook seems, somehow, disrespectful to their memory. I guess, in some weird way, the uncritical emotional part of my psyche believes, if I keep their profile active, that they somehow remain “alive”.

But, I’m being confronted with this issue more frequently this year. Today, at least three different deceased friends confronted me either on the endorsement pages of Linkedin or on my Facebook birthday list.

Has this been happening to you? If you were me, how would you handle it?

Adeste Fideles! Noel! Feliz Navidad ! Happy Christmas !

Peace on earth. Good will toward men.

And best wishes for a better and happier new year.

Picture: The Homecoming by Norman Rockwell

Our youngest began her college career this Fall but the process started over 10 years ago when we first invested a significant chunk of change in her 529 college fund. Unfortunately, when it was time for her to enter college, rather than multiplying in value that fund was worth about the same as it was when the money was first invested. Of course, that situation impacted her final decision on which college to attend.

Fortunately, she attended a high school which provided terrific guidance in planning for college. Her counselor provided her with a list of 40 schools, including stretch, reach, and safety schools which might be a good fit for her skills and career aspirations. We visited 18 of those campuses over the course of 18 months. Fortunately, most of them are within a 4 hour drive of our home.

During our campus visits, I made sure to have a conversation with the college rep about how a 4 year undergrad degree today is worth about the same as a high school diploma was when I entered college. So, the question was: Does it make any sense in this economy to spend close to a quarter million dollars (tuition plus room & board) on an undergrad degree? Or, would it make more sense to spend the first two years in a much cheaper community college to earn those credits which are the basis for most of a college student’s first two years and then transfer to a four year school to complete the degree?

There’s also a consideration for those teens whose interests and aptitudes might make them less suited for a typical 4 year college degree than to pursue a path which places them in a community college for two years with the goal of joining an organization which will pay for the remaining two years of their education and train them in a thriving industry where their skills, talents, and passions are sorely needed. We’re hearing a lot these days about companies who can’t find the workforce with 21st century skills that they need to compete in today’s economy.

It’s something to consider.

Presented by Degree Jungle “Is College Still Worth It”

I’d also recommend that, along with the U.S. News & World college rankings, you check out the Washington Monthly’s reviews.
http://www.washingtonmonthly.com/college_guide/toc_2012.php

Listening to the conversation during the past year about the recent US Presidential elections, I had the distinct impression that many of my fellow citizens equate the belief that the person who holds the office of American president is “the most powerful (person) in the world” with a notion that s/he is omnipotent. It seems like magical thinking. That, somehow, an American president can just declare something   ( wave a magic wand, so to speak) and it will become so. Of course, the world is more complicated than that.

Last April, I attended Bob Woodward’s lecture at Union College and was surprised that Woodward seemed to have a negative attitude toward President Obama. I was recently reminded of that experience while listening to Jon Meacham discuss his new book about Thomas Jefferson and the similarities to our current political situations. According to Meachan, Jefferson explained to his constituents (I’m paraphrasing here) that they should expect to be disappointed in some of his decisions because he had more information about situations than they did. The idealists who voted for Barack Obama in 2008 have been actively critical of some of the President’s actions and decisions during the past four years. In this book, Woodward seems to delight in pointing out contradictions between what Mr. Obama said and what he did. Again, I’m paraphrasing: “The president said: ‘I don’t want to lecture you” and then proceeded to lecture them.”  The guy was a college professor. Is it a surprise that lecturing is his default mode of communication?

This book concerns the negotiations during 2011between the Obama administration and Congressional Republicans regarding the national budget. Woodward’s usual style is to interview as many participants and observers of conversations, both on and off the record, as possible in order to reconstruct those situations. The amount of distrust that Republican political leaders display during these interviews towards President Obama’s attempts to arrive at a bipartisan agreement is disconcerting.  I understand that during negotiations each party positions itself towards the extremes so that they can eventually create a compromise for which each side can save face and claim victory. We don’t get any sense from this book that such was the case during these negotiations. Even when Obama is making clear the administration’s willingness to sacrifice for the sake of negotiation, there’s a sense that the Republican leaders believe there must be some evil intent.

An impression I take away from Woodward’s book is that Obama senior advisors Valerie Jarrett and Rahm Emmanuel contributed to this perceptions, perhaps without the president’s knowledge.  Especially following the 2008 election, Woodward reports that both Jarrett and Emmanuel responded with arrogant “Tough luck. We won” attitudes to Republicans while President Obama was working to convey his willingness to create bipartisanship.  GOP leaders presumed that Jarrett and Emmanuel were speaking for the president but, given the problems that Obama was having with the left-wing idealists of this Liberal constituency during the first two years of his presidency, that doesn’t seem to make a lot of sense.

There’s one fact I recall from this book which I find to be quite ironic. The Republican leadership’s emphasis was on cutting costs.  Of course, their emphasis was on “entitlements” and they reacted very negatively toward any considerations about to cut the Pentagon’s budget. However, when the Department of Defense was asked how many people they employed, their response was “somewhere between one and nine million”.  When pressed, they couldn’t be more specific.  Republicans are the political party of business. I find it difficult to believe that any company CEO or president would react well if, when asked about the number of people their company employed, HR provided such a stunningly vague response.  If the number of people employed by the Pentagon is “somewhere between 1 and 9 million”, it seems like there much be some fat which could be cut from its budget.

As  I write this in late November 2012, President Obama has won re-election, Republicans are still resistant to returning to Clinton-era rates for those earning more than $250,000, and the “fiscal cliff” looms ahead of us. Let’s hope our leaders have all learned some valuable lessons from the experiences described in Woodward’s book.

Evaluation is a process. 

Judging is a decision which implies approval or disapproval.

As an analytical personality type, it’s been my experience that I’m frequently thought to be “judging” when, in fact, I’m “evaluating”.

When I attempt to explain that I’m simply in the process of information gathering to personality types who are from more of a “shoot-from-the-hip” orientation, they often become dismissive and agitated. They seem convinced that I’m judging them or a decision they’ve made in a negative way.

It can be quite frustrating.

What’s been your experience?

May your blessings outnumber your regrets.

Norman Rockwell’s “Thanksgiving”