Brindle Media

‘Democrats have their own SuperPAC, it’s called the mainstream media.’- Senator Marco Rubio  (October 28^, 2015 Republican Presidential Candidate Debate)

Anyone who’s ever worked at one of the broadcast television networks knows that their staffs are composed of a hodgepodge of political (and a-political) opinions.  The only agenda is to be relevant and interesting to the 18-49 year old American adults who advertisers yearn to reach. There’s also the news division’s quest, which they take very seriously, for journalistic integrity.

Here’s something to consider. By definition, doesn’t’ “mainstream media” mean that it resonates with the majority of people; the actual mainstream?

Of course, the reason that “mainstream media” is such a tempting target for these politicians and for demagogic radio and TV personalities is that the audiences to whom they are pandering tend to be fringe groups; outsiders who perceive themselves as special, unique and superior to the majority of their fellow citizens. Therefore, media who represent the values and attitudes of those in the mainstream must, somehow, be tainted.

And who, actually, are the “mainstream media”? Are they just the ABC, CBS and NBC television networks and their cable news subsidiaries? Is Fox News a member of the “mainstream media”? What about Facebook and Twitter? One could argue, given their vast audiences and news dissemination services that they also belong in the category of “mainstream media”.

So, the next time you hear someone attack the mainstream media, it might be worth asking yourself exactly which fringe group that person is trying to impress.