Augmented Reality Goes Mainstream
July 29th, 2010 | 
Author: This week was our wedding anniversary so I was in our local Saratoga Springs, NY Hallmark store looking for a card for my wife. While I was perusing their selection, I noticed a video display and was amazed to discover that Hallmark is embracing Augmented Reality.
Here’s a video posting from MommyReporter:
I first discovered AR last summer around this time and have been fascinated by its potential. Most people are still unaware of Augmented Reality but now that a mass appeal company like Hallmark is employing this technology, I expect to see a lot more market penetration for AR during the next 12 months.
Here’s a link for the Hallmark website:
Your thoughts?
Posted in Branding, Online Media, Quality of life, Social media, Uncategorized | 
Tags: AR, augmented reality, Hallmark, MommyReporter, Saratoga Springs
Hallmark’s AR greeting cards sure are cool with their very attractive cover animations. But if you want to see AR that HELPS you communicate with the person you’re sending the card to – then check out Atomic Greetings at http://atomicgreetings.com Our cards allow you to send a video message in the card that plays back inside it using AR. Check us out on Facebook and Youtube for videos.
http://www.facebook.com/atomicgreetings
http://www.youtube.com/atomicgreetings