Brindle Media

A couple of weeks ago I told you about how augmented reality will be incorporated into a new book about Michael Jackson. The website, Mashable notes that John Mayer has become “the first recording artist to release an augmented reality music video.”

According to Mashable, “The music video for ‘Heartbreak Warfare,’ from the upcoming Battle Studies album, is now featured on John Mayer’s website, http://www.johnmayer.com/ar/#/Home After the Flash player loads, viewers can activate their webcam and hold up a printed or mobile version of the Battle Studies icon to their webcam, which, if aligned correctly, will prompt the video to begin playing with you as an extra in the background.”

I’d be interested to learn how you see all these new technologies impacting the way that you use audio/visual media.

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